Web design on launch promotion — and our honest view on AI-built websites
The short version: every package on our shop page is on a launch promotion — Starter Website £424.15 (was £499 £424.15), Premium Website £764.15 (was £899 £764.15), and Grow Every Month £127.50 for the first month. We are running it because we keep meeting small businesses who have built something with an AI site builder and want an honest answer about whether to keep it. Our answer: keep it for now if money is tight — but know exactly where it will cost you, in local search visibility, in mobile page weight, and in enquiries you never hear about.
What the launch promotion actually is
No quotes, no discovery call before you are allowed to see a number, no “prices from”. Everything is fixed and listed, with the original price struck through so you can see the saving.
| Package | Promotion price | Best for |
|---|---|---|
| Starter Website — 3–5 pages | £424.15 (was |
Sole traders and new businesses who need to look credible and take calls |
| Premium Website — up to 10 pages | £764.15 (was |
Established businesses with several services or areas to cover |
| Grow Every Month — local SEO | £127.50 first month | Anyone who wants the site to keep climbing after launch |
Most builds go live in 7–10 working days. You approve everything before launch, and you own the site, the content and the domain afterwards.
Why we are running it now
Because of a question we now get almost weekly, from window fitters in Romford, groomers in Dagenham, equine transport operators across Essex, trades in Basildon and Chelmsford, and one-person consultancies around East London:
“I had a go at building it myself with AI — is that good enough?”
Someone has spent an evening with an AI website builder, got something that looks surprisingly decent, and wants to know whether to stop there. We would rather answer that honestly than pretend it is not happening. The promotion exists so that nobody has to choose between “free and fragile” and “too expensive to start”.
Our honest view: starting with AI is fine
We mean it. If you are testing an idea, if the business is three weeks old, if there is genuinely no budget this month — an AI-built page beats no page at all. It is also genuinely useful for three things:
- Structure. Seeing which sections a page in your trade normally has, and in what order.
- A first draft of the copy. Something to react to beats a blank screen, and most people find it far easier to correct wording than to invent it.
- Working out what you actually want before you pay anyone to build it. Clients who arrive with an AI draft often get a faster, cheaper project, because the decisions are already made.
That is a good outcome and we will happily work from it. The catch is the word temporarily.
1. Google will not treat you the same as an established site
Local search is not a matter of simply having a page. You are competing against businesses with real signals behind them:
- A Google Business Profile that is filled in properly and consistent with the website
- Business name, address and phone number that match everywhere, character for character
- Separate pages built around the services and towns people actually search for
- Structured data, so search engines can read what you are and where
- Internal links between related pages, and a site that is visibly maintained
A generated one-pager usually has none of it. It commonly ships with a page title that still says “Home”, no service pages, no schema, and copy that reads like a thousand other generated pages. Nobody penalises you for it. You are simply invisible next to someone who did the work — and in a market like mobile tyre fitting or double glazing repair, invisible is the same as closed.
2. Weight and speed on a phone
This is the one people underestimate most. Your customers open your site on a phone, often on mobile data, frequently standing outside somebody else’s house with two bars of signal.
AI builders tend to ship heavy pages: photographs uploaded at full camera resolution and scaled down in the browser, entire style and script libraries loaded for one animation, layouts that jump around while the page settles. On office broadband you never notice. On 4G the visitor sees a white screen, assumes you are out of business, and rings the next number on the list.
Page weight is not a vanity metric for developers. It is the difference between a call and a bounce — and Google measures roughly the same experience your customer is having.
3. The page looks fine but never asks for the job
Generated pages describe. They rarely convert. The phone number sits in the footer as plain text instead of a tap-to-call link. There is no clear next step. The contact form has never been tested. A site that does not ask for the work does not bring you work, however smart it looks.
4. Ownership, and who you ring when it breaks
Two questions worth asking about any DIY or AI setup. First: if you stop paying that platform tomorrow, do you still own the site, the content and the domain? Second: who fixes it at seven o’clock on a Friday when the enquiry form quietly stops sending? With us the answers are “you do” and “a real person, not a ticket number”.
5. Nobody is maintaining it
A website is not a leaflet. Plugins update, browsers change, payment providers change their rules, and an unmaintained WordPress install is how small businesses end up with a hacked site and a Google warning on their brand name. Someone has to own that, and on a DIY build the someone is you.
So when should you stop DIY-ing?
Our rule of thumb, and we apply it honestly even when it loses us the job:
Stay on the AI version while you are testing an idea, waiting for the first money to come in, or running something as a side project.
Move to a properly built site the moment the website has a job to do — when you need it to generate enquiries, when you are quoting against competitors who already rank, or when you are spending money on vans, signage or ads that all point back to a page that loses people.
Where we work
We are based in East London and build for small businesses across London, Romford, Dagenham, Basildon and Chelmsford, and for trades and specialists throughout Essex and the wider UK. If you are outside those towns it makes no practical difference — most of our work happens by phone and email either way.
Industries we build for
We have built and maintain sites in a number of niches, and each one has its own landing page explaining how we approach it:
- Equestrian — livery yards, riding schools, dressage trainers
- Horsebox hire and equine transport
- Mobile tyre fitting and wheel specialists
- Double glazing, windows and door repair
- Sash windows, joinery and timber restoration
- Construction, renovation and trades
- Jewellery and Hatton Garden specialists
- Dog grooming, mobile groomers and pet care
You can see the finished work, with live previews of each site, on our projects page.
Frequently asked questions
How long does the promotion run for?
It is a launch promotion, so it will not run indefinitely. The prices you can see on the shop page are the prices you pay if you order while they are showing.
Can you work from the site I already built with AI?
Yes, and it often helps. Send us the link and we will tell you what is worth keeping — usually the structure and some of the copy — and what needs rebuilding.
Will I be tied into a contract?
No. The one-off packages are one-off. The Grow Every Month plan can be cancelled at any time.
Do I own the website?
Yes. The site, the content and the domain are yours, and they stay yours if you ever decide to move elsewhere.
How long does a build take?
Most sites go live within 7–10 working days once we have your content. Bigger builds with booking systems typically run 10–17 days.
What if I am not sure which package I need?
Ring us on 07450 483 941 and we will tell you straight, including when the cheaper one is the right answer.
Not sure whether to keep your AI site or replace it?
Send us the link. We will look at it properly and tell you honestly what it needs — even if the answer is “nothing for now”. No pressure, no obligation, and no sales script.
Further reading
Google explains what it looks for in its SEO Starter Guide, and you can test any page for free with Google PageSpeed Insights.